Pet Wants
Twin Falls

Meet the Owners

Michael and Valerie Steinmetz

Good nutrition is vital for longevity, health and overall wellbeing, but finding the right food can be challenging. We are Michael and Valerie Steinmetz and, as native Idahoans, we are excited to provide the awareness, education and quality products to pet parents of the Magic Valley through Pet Wants pet food.

Our journey to open Pet Wants started with our own dog – a Shiba Inu named, Stella. We made strides to eat healthier ourselves, and we wondered if Stella was getting the best nutrition too. When she started to get finicky about her food, we knew it was time for a change. Pet Wants was everything Stella needed, and everything we had been searching for– healthy ingredients, manufactured in small batches with the convenience of delivery. However, we were disheartened and surprised when we realized there wasn’t a Pet Wants store or mobile business anywhere in our area. 

We decided, if we were looking for a better food for Stella, then certainly other pet families in our area were doing the same. We had been looking for a business opportunity we could pursue as a family, so we decided Pet Wants was it!

We’ve lived in the Magic Valley for our entire lives and we have shared backgrounds in healthcare, customer service, , retail, sales and logistics. We also have a son named Chase. Pet Wants Twin Falls is a mobile business that serves the Magic Valley, including Burley, Rupert, Jerome, Gooding, Hailey, Ketchum and the surrounding areas. We look forward to meeting you!

Our Inspiration

Very simply, you and your pets inspire us to innovate.

Pet Wants was founded on the belief that mainstream, big-box store pet food wasn’t synonymous with nutrition or quality. So, we created a better option. Second to your veterinarian, our goal is to be your trusted resource in pet care.  From food and treats to skin relief, we earn that trust through transparency of ingredients and sourcing, a knowledgeable and caring staff, and a sincere passion to be the best and provide the best for you and your pet.

We are proud of what we do, and what our food and services do for your pet’s quality of life. If you have a story of how Pet Wants has helped your pet, or an idea you’d like to share, click here! We’d love to be inspired!

History of Pet Wants

Our founder, Michele Hobbs, started Pet Wants out of love and frustration. One of her beloved dogs suffered from painful skin allergies and, no matter what food they tried, her pet continued to suffer. Michele realized very quickly that national dog food brands were not fresh, they lacked complete nutrition and, most importantly, they were filled with dozens of non-nutritious ingredients and animal byproducts

Michele decided to change that. She found a manufacturer and worked with them to formulate a custom pet food in small batches to be made fresh every month. Her animals loved the food — and so did the pets of all of her friends. Almost overnight, Pet Wants was born.